Description

Do you consider how different cultures percieve your brand and marketing? Join the Santa Clara Chamber of Commerce's International Economic Development Committee for a panel of marketing experts in a discussion about marketing across cultures. Understand the important aspects to consider while expanding your business into different cultures.

Moderator:

ArLyne Diamond, Ph. D

Panelist:

Bruce La Fetra - Partner, La Fetra Consulting, Marketing from the Clients Perspective

Michael Condry - President of International IEEE, Former CTO of Intel

Leslie August - COO, Boomerang Carnets

Dr. George Koo - Board of Directors of Las Vegas Sands, Cross Border Business Advisor

Avi Gingold - Sales and Marketing from Israel to the Rest of the World